Last summer we started exchanging messages with Luca Lozano, it all started with a comment to one of his patches on one of our aprons in one of the photos we posted on our Instagram profile.
We have been fans of his work for many, many years, not only as a DJ but also as a graphic designer. I remember indelibly certain flyers and how he was a trailblazer in bringing back a specific rave aesthetic adapted to his personal taste.
In the mid-2010s it was certainly not such a common approach and for me and many other friends in my circle he was a major source of inspiration. A few years later with the creation of his record and publishing label Klasse Wrecks he raised the bar even further, creating what perhaps at the moment, leaving aside his music career, makes him famous in the world of independent publishing. He began releasing a series of very small-format books that are essentially a roundup of archival images (mainly logos or illustrations) of virtually anything. There are iconic volumes such as, “Record Label Logo Archive vol.1” or “Logos Of The Early Computer Software Scene” or even “Calling Cards From London” that have made history. I always appreciated how there was nothing superfluous, one or few more pictures per page with just the images doing the talking, and over the years I inevitably bought several of them.
We then scheduled a call, and the proposal was exciting:
“Would you like to do a book that is a collection of the most interesting neck labels of outdoor garments?”
Obviously yes.
From here on, the story almost writes itself, we began to do extensive research, and what came out is about 130 pages of woven labels spanning from the early age of the outdoors (the discovery of Himalayan peaks and early alpinism) to the present day. The book has the usual format of the KFAX series and features a ripstop cover.
The book will be presented in Paris during Fashion Week at the Rose Bakery inside Dover Street Market. At the event, the installation will be accompanied musically by a sound track composed by our friends The Telamons that will be broadcast by a speaker built by Giorgio di Salvo.
During the evening it will be possible to purchase the book, a shirt in collaboration between us, Klasse Wrecks and DSM, and a pair of amazing hats handmade by Peakwork in Australia. The same day they will also be available here on our shop but will be shipped before the end of the month.
To help us in the realization of the event we have to thank Kindred Spirits without whom it would not have been possible to organize anything. Following the presentation we finally managed to organize a party, and in one of the most beautiful locations in Paris the Club Silencio, decorated by David Lynch and inspired by the Club Silencio in Mulholland Drive. (Ed. Note: On the very evening that I wrote this paragraph sadly David left us, and this shook us deeply. We will make sure during the evening to give him a tribute).
Here is the link to register for the event, we hope to see you there and chat in person.